The FrontStat method

Search for your name

A buyer sees your product on a launch site, then types the name into a search engine. If your site is the first result, the launch listing did its job. If a namesake, a store page or nothing at all comes first, the buyer is gone.

What we measure

FrontStat runs a neutral, unpersonalised web search for your product name (plus one word such as "app" when the name is a common word) and records the first page of results and your position on it. First place is worth 25 points; second or third, 19; fourth to tenth, 12; off the page, 0.

Why it matters

Being first for your own name is the cheapest ranking there is: there is no competition for the query except namesakes, and the query has real intent behind it. Google's documentation on title links explains that the page title is a main source of the title shown in results, and its Organization structured data lets you state the name, logo and site explicitly, which helps search engines tie the name to your domain.

A new site is often not indexed yet in launch week. Search Console's URL Inspection tool shows whether a page is indexed and lets you request indexing after a change.

What to do

Put the product name first in the homepage title tag, followed by what the product does. Add Organization structured data with name, url, logo and sameAs links to your launch pages and X profile. Inspect the homepage in Search Console and request indexing.

If a namesake outranks you, do not fight it with tricks. Make the product's own page the most useful result for the name: clear description, screenshots, pricing, and consistent naming across every listing.

Check your own launch. First report within 24 hours.