Do you rank first for your own product name?
A buyer hears about your product, from an AI search engine, a launch site or a friend, and types the name into Google. If your site comes first, you keep them. If a namesake, a store page or nothing at all comes first, they are gone.
What we check
FrontStat searches the web for your product name, logged out, the way a new buyer would (adding one word such as "app" when the name is a common word), and records where your site appears on the first page. First place counts most; off the first page counts nothing. This check makes up a quarter of your FrontStat score.
Why it matters
Your own name is the easiest search to win: only namesakes compete, and whoever types it already wants you. Google says the page title is the main source of the headline it shows in results, and Organization structured data lets you state your name, logo and site so Google ties the name to your domain.
A new site is often not in Google yet. Search Console's URL Inspection tool shows whether a page is in, and lets you ask Google to add it.
What to do
Start your homepage title with the product name, then what it does. Add Organization structured data, a short block of code with your name, site, logo and links to your profiles. Inspect the homepage in Search Console and request indexing.
If a namesake outranks you, do not try tricks. Make your own page the most useful result for the name: a clear description, screenshots, pricing, and the same name everywhere you are listed.
Read next: What is AI visibility? · How to improve it · The October 2026 report