Launch listings: which sites list your product
A listing is a page on another site that names your product, links to it and describes it in a sentence. It is how a new product starts to exist on the web beyond its own homepage, for Google and for AI search engines.
What we check
FrontStat watches 17 launch sites and directories (Product Hunt, Show HN, BetaList, Uneed, Fazier, Twelve Tools, Microlaunch, Launching Next, StartupBase, dang.ai, FoundrList, ToolPilot, Open Launch, TheSaaSDir, Uno Directory, VibeCodingList, FutureTools) and records every page on them that links to your site, with the date it appeared.
Listings make up a quarter of your FrontStat score, and up to four count. Past four, another listing helps little; what matters next is whether Google counts the links, where you rank for your name, and whether AI search engines recommend you.
Why it matters
Google finds new sites by following links from pages it already knows, so a site nobody links to can take weeks to be found. Google's own starter guide says so: it has to find your pages before it can rank them, and links from other sites are one way it does.
AI search engines that search the web read the same pages. A product described in the same sentence on several launch sites is easier for them to identify and describe than one that exists only on its own homepage.
What to do
Submit to the sites you are not on yet, starting with those that give a link Google counts (see Links that count). Use the exact product name from your homepage title, and one description you keep identical everywhere.
Prefer sites whose listing pages show up in Google and whose links Google counts. A link Google does not count still sends visitors, which is worth having.
Read next: What is AI visibility? · How to improve it · The October 2026 report