FrontStatHow to get your product recommended by ChatGPT
When a buyer asks ChatGPT, Claude or Gemini which tool to use, the engine searches the web, reads a few pages and names the products it finds there. If your product is not on those pages, it is not in the answer.
What we check
FrontStat asks each engine the question a buyer in your category would ask, without your name in it, and records whether it recommends you, who it names instead and which pages it cites. It also asks "What is <product>?" to see whether the assistant can describe you correctly. The report quotes the answers.
The free report asks ChatGPT, Claude and Gemini, and makes up a quarter of your FrontStat score. FrontStat Pro asks ChatGPT, Claude and Gemini up to 10 buyer questions every day and emails you the day one of them starts or stops recommending you.
Why it matters
AI search engines answer from pages their crawlers can read. OpenAI documents the crawlers behind ChatGPT and how to allow or block them in robots.txt; Google documents Google-Extended, which controls whether your content is used for Gemini. A site that blocks them is choosing not to appear.
The pages an AI search engine cites for the buyer question are its shortlist. If none of them mentions you, it has no way to name you, however good the product is.
What to do
Say what the product is and who it is for in the first sentence of your homepage, in words an AI search engine can quote. Add SoftwareApplication structured data, a short block of code with the name, category and price. Check that robots.txt allows OAI-SearchBot, GPTBot and Google-Extended, or decide on purpose which to block.
Open the pages AI search engines cited in your report. Those that accept listings, reviews or comparisons are where a fair mention gets you into the answer. Then publish a page that answers the buyer question directly and compares your product with the ones named, on facts.
llms.txt, a proposed file that summarises a site for AI search engines, is cheap to add. Whether AI search engines read it is not documented, so do not count on it.
Read next: What is AI visibility? · How to improve it · The October 2026 report